In a landmark collaboration, Major League Soccer (MLS) and Chevrolet Canada have unveiled an exclusive partnership that officially designates Chevrolet as a key partner of Major League Soccer in Canada. This partnership extends to all three Canadian clubs, namely Montréal, Toronto FC, and Vancouver Whitecaps FC, signifying a significant stride in the promotion and development of soccer in the country.
The collaboration aims to propel the growth of soccer at the grassroots level through a series of activations and nationwide initiatives. Chevrolet is set to play a pivotal role in organizing specialized community events at MLS academy training facilities across Canada.
These events will offer youth players a unique opportunity to interact with Canadian MLS coaches and players, fostering a connection between aspiring talents and seasoned professionals.
Diego Moratorio, General Manager of MLS Canada, expressed pride in welcoming Chevrolet to Major League Soccer in Canada. Moratorio emphasized Chevrolet's shared commitment to creating opportunities for young and aspiring Canadians to pursue their soccer dreams within their home country. The collaboration aims to tap into Chevrolet's passion for the sport, building a stronger relationship with Canada's burgeoning soccer community.
James Hodge, Brand Director of Chevrolet Canada, expressed excitement about the collaboration, emphasizing Chevrolet's commitment to supporting the highest level of soccer in Canada. Hodge highlighted the partnership's focus on grassroots soccer and youth development both on and off the field. Leveraging the power of the Canadian Chevrolet dealer community, the collaboration aims to fuel a growing enthusiasm and passion for soccer among Canadians, marking a significant chapter in the sport's evolution in the country.