8 MLS teams get custom Beats headphones!

Beats by Apple has teamed up with Major League Soccer (MLS) as the official audio product partner, providing exclusive custom Beats headphones for eight teams. The global deal, announced on Monday, is set for multiple years and will feature customized versions of Beats headphones specifically tailored for the teams.

The exclusive partnership brings personalized Beats gear to MLS players

In 2024, eight teams have been selected for the personalized headphone treatment, including Atlanta United, Columbus Crew, Inter Miami, LAFC, Nashville SC, NYCFC, St. Louis City SC, and Toronto FC, with more to potentially join in the future.

Alongside the custom headphones, MLS players will feature in Beats' marketing campaigns, endorsed by both Beats and the MLS. Players will also sport Beats headphones on-field before and after matches.

"Beats headphones have been the choice of elite athletes worldwide for over a decade, helping them prepare for games and enhance their focus while showcasing their style and personality," said Beats' Marketing Director, Chris Thorne.

"We are extremely excited to team up with MLS, one of the fastest-growing and most dynamic sports leagues globally," Thorne continued. "Beats will work closely with MLS clubs and top players to deliver incredible experiences throughout the upcoming season."

It remains unclear if the custom headphones will be made available to consumers, but given past collaborations, future MLS-inspired designs may hit the market.

This announcement precedes the kick-off of the 2024 season, beginning on February 21st. Additionally, Apple TV offers the MLS Season Pass, priced at $99 for the entire season or $14.99 monthly, with Apple TV+ subscribers paying $79 for the season.